About Us
Who are we?
Untold Crafts is a platform dedicated to celebrating exceptional specialty coffee spaces and the visionaries behind them. Founded by Pedro Beça — a design specialist who has shaped spaces and experiences for over a decade, most notably as Head of Design and Brand Experience at Monocle Magazine, where he continues to lead design projects as a consultant.
Through detailed interviews, carefully captured imagery, and our signature Untold Specs, we document the thoughtful design decisions, unique stories, and dedication to craft that make each featured café more than just a place to drink coffee. Our mission is to showcase how these independent businesses are elevating coffee culture through mindful design and exceptional experiences.
Through detailed interviews, carefully captured imagery, and our signature Untold Specs, we document the thoughtful design decisions, unique stories, and dedication to craft that make each featured café more than just a place to drink coffee. Our mission is to showcase how these independent businesses are elevating coffee culture through mindful design and exceptional experiences.
What we do?
At Untold Crafts, we celebrate the art and science of specialty coffee spaces. Our mission is to document the thoughtful decisions, craftsmanship, and passion that transform a café into a destination. We explore not just the aesthetics, but the intent behind every detail – from the flow of service to the choice of materials.
Processes and outcomes
While many focus solely on the final aesthetics, we dig deeper. Through our stories, we reveal the journey of creating exceptional coffee spaces – from initial concepts to material selections, from equipment choices to spatial flow. Each feature celebrates both the visible and invisible elements that shape the café experience.
Rich Storytelling
Every café has a unique story waiting to be told. Through our in-depth features and signature Untold Specs, we document these narratives in detail – exploring the design decisions, architectural elements, and thoughtful touches that define each space. Our platform offers an intimate look into the world of coffee culture through the lens of design.
Community and Culture
Our focus is on spaces that push coffee culture forward. From intimate neighbourhood spots to innovative flagships, we spotlight cafés that contribute to the evolving dialogue between design and coffee. Each feature adds to a growing archive of insights and inspiration for the specialty coffee community.
Design Consultation
Beyond documentation, we offer practical support through design consultation. Drawing from our experience in both editorial and spatial design, we help coffee businesses shape their spaces and tell their stories effectively.
Content
At Untold Crafts, we explore the intersection of specialty coffee and design. Our content is thoughtfully organized to showcase how cafés shape experiences through careful design choices, the people behind them, and the knowledge that drives the industry forward.
Spaces
Step into carefully crafted specialty coffee spaces where every detail matters. From lighting and flow to material choices and furniture, discover how these cafés create exceptional coffee experiences through thoughtful design.
Culture
Explore the elements that shape contemporary coffee culture beyond the physical space – from brand identity and packaging design to the rituals and tools that define the modern coffee experience.
People
Behind every business lies a story waiting to be told. Meet the entrepreneurs, the dreamers, and the visionaries who shape our world.
Insights
Learn from industry experts — From creative directors to coffee connoisseurs. Their insights and wisdom provide valuable lessons for anyone seeking to transform spaces. It’s all in the details.
Untold Specs
Our signature Untold Specs carefully document the elements that bring exceptional coffee spaces to life. From espresso machines and brewing equipment to lighting fixtures and interior finishes, we catalog the thoughtful specifications that shape each café experience. Whether you're curious about the origin of a custom service counter or the story behind a particular chair, our detailed lists offer insight into how these spaces are crafted down to the smallest detail.
